Brand & Product Marketing Leader

Turning sharp consumer insight into brands that grow.

I've spent fourteen years in food, drink and hospitality, from running multi-million pound campaigns across Europe to sitting with founders working out what their brand actually is. I've taken dozens of new products from idea to shelf along the way. I bring clarity to the complicated bits, ambition to the strategy, and genuine support to the people doing the work.

Start a conversation→See selected work →

— Practice

What I bring.

From global brand ownership to launching new ventures from scratch. Hands-on across the full mix, always tied to commercial outcomes.

Brand Strategy

Consumer-first positioning built to last. Creatively ambitious, commercially grounded.

New Product Development

From insight and business case all the way through to launch, campaign and evaluation.

Content and Campaigns

High-reach campaigns built around a clear platform. Executed consistently across all channels (including traditional, social, digital, public relations and influencer).

Consumer Insight

Sharp consumer understanding that drives every decision, from positioning to product to campaign.

New Business and Expansion

Brand, commercial and operational thinking combined. Direct support for founders on growth, new sites and new markets.

Team and Culture

Building capability and confidence at every level, from bakers to board.

— Selected Work

Global brands and independent businesses, big budgets and blank pages.

Selected work and outcomes.

Captain Morgan · United Kingdom · FMCG

Restoring an icon as an innovative category leader.

Brand StrategyNew Product DevelopmentCampaignsInnovation

2×

Brand Revenue

I took an 80 year old brand in category decline into growth. The strongest growth period in the brand's history. Doubled revenue, increased brand equity and return on investment, and restored Captain Morgan as an innovative category leader. Driven by sharp consumer insight, a new global creative direction, a full trademark redesign and an innovation pipeline that included the end-to-end launch of Captain Morgan 0.0%.

Bartine bakery and Popolo sandwich bar · Netherlands · Hospitality

Building hospitality brands from the oven up.

Brand StrategyIdentityGo-to-MarketContent

Top 100

Places to Eat in the Netherlands

Founder-side marketing leadership for fast-growing independents. Took Bartine from 2 to 4 sites and grew the existing sites by +20%. Brand positioning, identity, content and go-to-market built from a blank page. The operating rhythm to keep it consistent as new sites open.

"Lizzy has had a remarkable, lasting impact on Bartine. She combines strategic clarity, creativity and hands-on execution, and has a rare ability to bring shape, structure and insight to early stage ideas and make them work in practice. She brings momentum, positivity and real ownership to the work, and has helped move the business forward in ways we would not have reached without her."

Casper · Founder, Bartine Bakery

Bartine Bakery red storefront with bistro tables

Sourdough loaves on bakery shelves at Bartine

Baileys · Europe · FMCG

One global brand, 11 local market conversations.

Brand StrategyCampaignsConsumer InsightTeam Leadership

£100m+

Sales Value

Protected the global brand identity while incorporating regional insight so campaigns truly connected with local audiences across 11 markets including the United Kingdom, Netherlands, Germany and the Nordics. Rebuilt the regional foundations with a research-backed strategy, developed the team and put the commercial fundamentals in place to deliver consistently.

— About

"The best brand marketing is future focused but rooted in a sharp understanding of what the end user actually needs, knowledge of how to cut through and creative bold enough to make an impact."

I've spent fourteen years building global food and drink brands and advising founders who are figuring it out as they go. Multi-million pound campaigns across Europe on one side, new hospitality ventures with no blueprint on the other. The common thread is the same: consumer insight turned into bold strategy and executions that last.

Brand StrategyProduct Go-to-MarketConsumer InsightCoachingHospitalityFMCGFamily Brands

— Get in touch

Let's build something worth growing.

lizzytrue1@gmail.com

United Kingdom+44 7708909881

Netherlands+31 615261377